Building Your Online Presence

Nov 28, 2016

In this digital age, social media is a powerful tool for you, a passionate, talented job seeker, to find and secure new opportunities. Recruiters can and already do use social media to better inform their recruitment decisions. Here is some advice to help you make the most out of social media!

Building Your Online Presence includes:

1. Keeping your personal life away from recruiters

2. Building a unique brand for yourself

3. Using your professional network to discover new opportunities

4. Creating your own social media buzz

Step 1: Avoiding negative content

There are two types of social networks: your personal and professional one. Your personal network (i.e. Facebook and Instagram) usually isn’t something you’d want a recruiter to see. And since there have been cases in which people have lost their jobs due to something on their Instagram and Facebook, make sure you lock down your privacy settings so that recruiters can’t access details about your personal life you wouldn’t want them to know. To check what recruiters can see when the Google you, try !

Step 2: Keeping a recruiter interested: using your network as your brand

Your LinkedIn is a place where you can continue to show recruiters who you are, and what you’re passionate about. Here are some things that recruiters might be looking for:



Know your audience and the industries you are targeting

Everything from the profile picture you choose to your personal statement depends on what your industry might be looking for.

Follow companies and connect to groups that you’re interested in

Companies might check out your profile when you get a new follow. It also shows your passion for the industry.

Always use a profile picture

Cater your profile picture to you audience. For example, you would use a more professional picture if you’re interested in finance vs a more casual picture if you’re interested in tech.

Attach pictures/presentations and work that you’ve done

LinkedIn supports multimedia content so you can use that to your advantage!

List your hobbies and interests

Make sure your interests are unique to you and not something everybody would write

Use keywords in your descriptions

Keywords include the software, programming language or techniques that you know (i.e. MATLAB, R, credit risk, market risk). You can figure out which keywords employers may be looking for by reading the job description

Keep it simple and easy to read

Recruiters and hiring managers might not have time to look at your resume. They instead might check out your LinkedIn on mobile while they’re on the go

What if you are exploring opportunities in more than one industry? If the styles of the two industries are very different, it definitely still is possible to balance your personal statement across both industries. However, definitely avoid having a personal statement and profile that is too generic.

Step 3: You seeking employers: using your network as a tool

Not only is social media a great place for you to impress recruiters, LinkedIn and Twitter are also great places to seek out great companies. Twitter, for example, is one of the best places to look at thought leadership in a variety of industries.



Advanced people search on LinkedIn

LinkedIn allows you to search their database of over 400 million professionals by company, location, industry and more.

Personalize the “Connect” messages

It’s easy to give a good first impression through writing a personal message when connecting to somebody

Leverage your 2nd and 3rd degree connections

LinkedIn isn’t about who you know, it’s about the people that your network knows. LinkedIn sorts search results by level of connection so you can utilize the connections you have to get door-opening introductions

Aim for an “informational interview”

Once you’ve connected with someone you’re interested in talking to, the next step is to have a phone, Skype or even in person chat with them about your interest in the field and the questions you have

Connect to a lot of people on LinkedIn

Every new connection you make allows you to access even bigger 2nd and 3rd degree connections

Step 4: Employers seeking you: using your network as impact

One of the biggest things that can come out of your social media account is that recruiters can start looking for you. A good way to make sure you catch a recruiter’s eye when they’re looking for potential new hires is building your “buzz” online.



Update often, post often

Having more activity on your social media accounts will help it appear higher on a Google search. Activity can be anything from liking/reposting other’s posts, following people, our posting your own content

Make yourself easy to find

Make sure all your content online is easy to find and readily associated to you (i.e. use only your first and last name for websites, accounts and emails). Also make sure to customize your URL on LinkedIn!

Express your opinion

Expression your opinion on LinkedIn or Twitter can show your passion and knowledge of a certain industry.

Write original content

LinkedIn allows anyone to author their own articles. An article you write, shared over multiple connections might reach someone you’d want to work for!

Getting Started

A great way to start is to get inspired by looking at some of the best LinkedIn profiles out there. To get started, here are two sample LinkedIn profiles, Alexander Peh (Head of Market Development and Mobile at Paypal Canada) and Richard Wiskin (Senior Recruiting Partner at BMO), and some other great ones. There are also plenty of good resources out there on the details of building your LinkedIn profile.

Referenced Links

· Customizing LinkedIn URL:

· Alexander Peh LinkedIn:

· Richard Wiskin LinkedIn:

Further Reading

· LinkedIn Summary vs Resume Summary :

· Putting a Human Voice in Your LinkedIn Headline:

· Searching LinkedIn like a Pro:

· Tips for Informational Interviews:

· Using Twitter as a Networking Tool: